Red Dog

Just another WordPress site

Red-dog-are-a-key-part Red-dog-are-tireless Red-dog-understand-exactly the-red-dog-crew-are-worth We-at-the-reel You-chicks-totally-rule You-guys-are-a-mirror You-guys-are-a-mirror You-guys-are-a-mirror

Case Study: Diva Beach

Challenge
- Diva Beach was a nightclub launching on the Fulham Road on a site that had failed in the past and was known for being a dive

 

- Diva Beach wanted to be different, a shining light in amongst the dingy dark boxes of club-land. It wanted to appeal to women, be luxurious but not exclusive, offer fabulous service and NOT resort to paparazzi PR like everyone else

 

- Diva Beach was launching just as the credit-crunch was truly biting…Would anyone be interested in a glamorous Chelsea night-club?

 

Solution
- We seeded news of the launch among Chelsea, fashion and society influencers and held a special preview event to make them feel in the know before everyone else

 

- We then held a packed press launch, inviting all the most influential style, gossip and luxury press and then came up with a plethora of creative media angles for every conceivable title and pitched them in relentlessly!

 

- We created a marketing pack for events organisers to boost downtime

 

- We worked closely with partners Moet and Russian Standard Vodka

 

Results
- We wrote all the club’s marketing plans and materials, advised on positioning, design, website, menus – in fact every piece of external communication – ensuring a consistent and clear brand

 

- The press packs and invitations were as beautiful as the club, and achieved two packed-out launch nights, with every major newspaper and magazine represented

 

- The spring-board of the launch events created strong relationships with press and influencers alike, enabling us to pitch non-celebrity ideas to gain extensive coverage across all key media nationally and internationally

 

- Most importantly, the club was full every night and profitable within three months

 

- The venue is now in high demand for corporate events, filming and photo shoots, making sure the business does not rely solely on club night revenue