Melody Rose, the up-cycled vintage china range designed by Melanie Roseveare, has appointed Red Dog Communications to a retained PR brief.
The agency has been brought on to launch the collection and handle activity in the run-up to Christmas. Founding Partner, Veronique Rhys Evans, is delighted to be working with Melanie: “The team here love the Melody Rose creations and can’t wait to bring this innovative brand into the public eye. They are the perfect original wedding, birthday and Christmas gift.”
The Melody Rose collection is unique, composed of pieces of original bone china. Melanie adds modern motifs and vintage illustrations to the old designs using techniques in her studio at home, creating beautiful tableware that can be used every day, even for the dishwasher. The collection comes in three lines: Urban Nature, Modern SurRealism and Rock n Roll, an exciting selection to choose from, which both younger and older green trend setters can enjoy.
Melanie Roseveare commented on the partnership: “I love their proactive, ‘roll your sleeves up’ approach. They learned about my designs with a dedication that can only be genuine and quickly understood what was needed to get my business moving to the next stage. Their ideas are going to make it possible to launch my new collection, an incredibly difficult task starting from scratch. I feel very pleased and lucky to have Red Dog working with me.”
To browse the collection, go to www.notonthehighstreet.com/melodyrose