Red Dog Communications has won a retained brief from global brand activation agency The Marketing Store, which decided to review its PR in May this year. Red Dog will engage in a strategic, thought-leadership and media relations campaign, including the agency’s 25 year anniversary in 2012.
Red Dog won a competitive pitch against two other agencies in July.
Lisa Bonney, MD, The Marketing Store commented: We look forward to collaborating with Red Dog PR to promote our latest work and establish The Marketing Store as a thought leader within the industry. Their proposals, combined with their expertise in marketing PR made them an attractive choice to help elevate The Marketing Store’s profile in its rightful place as an industry leader.
Veronique Rhys-Evans, partner, Red Dog, added: We’re over the moon to work alongside such a prestigious and renowned agency. The Marketing Store has enormous pedigree and a rich heritage – The 25th anniversary provides an opportunity to celebrate both what they’ve achieved, and what’s yet to come.