Following 13 years of phenomenal success, The Vibe Bar which is part of the Old Truman Brewery, has chosen thriving Shoreditch-based PR agency, Red Dog Communications, to take it to the next level.
The original DJ bar with the one of the biggest outdoor spaces in London, The Vibe Bar has grown into a venue dedicated to cultural innovation, attracting big brands, hundreds of thousands of visitors and putting on legendary events every year.
2012 is set to be an exciting year for The Vibe Bar as it builds on this success, expands and launches new offers. Red Dog will help develop the growth of the brand and drive revenue through B2B and B2C marketing, creative events and a full media relations programme.
Veronique Rhys-Evans, Partner at Red Dog said, “We’re so excited to be working with the team at The Vibe Bar. This venue is not just a bar, it’s an institution; part of the history of Brick Lane and the regeneration of London’s East End. With next year packed with events such as the Olympics, the Jubilee and Euro 2012, it’s an exciting time to be working with one of the capital’s most iconic nightlife destinations.”
Alan Miller, Founding Partner and Director at Vibe Bar said, “Our journey has been an exciting one. We are very proud of having consistently pushed the envelope, and transformed the bar landscape by forging a new style of bar experience. We are excited by the partnership with Red Dog Communications, who share our vision of forward thinking and experimentation alongside a robust business attitude. We are looking forward to 2012 with a great offering of night and day events, as always pushing the boundaries of what any smart audience should expect from a good night out.”