innocent has appointed digital creative agency Public to promote the brand’s ‘smoothies for kids’ range. Following a competitive three-way pitch, Public was chosen based on its insights and experience in targeting younger audiences, particularly with regards to its website and game development for clients including Yoplait, MTV, Disney and Cartoon Network.
Rhydian Fisher, managing director, Public commented:
“innocent is a brand and product we’ve long admired at Public so it’s especially pleasing to have been chosen by them to work on the Kids range.”
Public creates communications across digital channels including websites, games, mobile and social network applications.