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Peter Law

Managing director and mentor-in-chief


Peter has roamed the creative industries landscape for the past 30 years, as a national newspaper and television journalist; a communications consultant and entrepreneur; and as a mentor and coach. He has built three successful public relations businesses, is a partner in Change Agency, a change management consultancy, and joint-founder of Design Education Group, providing a range of opportunities for teenagers wanting to pursue a career in product design and the practical arts.


Peter supports Red Dog clients and the team in a strategic and advisory capacity.